IAM2105 - CEO and Founder Helps Entrepreneurs Reach Audiences By Getting Them Featured In The Media

In this episode, we have Kayley Hamilton, a two-time Emmy award-winning producer, reporter, and the CEO and founder of Uplevel Agency, a public relations agency focused on turning founders into go-to experts and visible thought leaders in their industries.

The discussion begins with the importance of working with clients who have multidimensional stories that can be leveraged across different media platforms to reach wider audiences.

Kayley shares her transition from interviewing celebrities in Hollywood to working with entrepreneurs and CEOs, driven by her realization during 2020 that impactful stories and businesses exist beyond the entertainment industry.

She provides insights into her methodology for extracting and promoting the unique stories of her clients to secure media opportunities, emphasizing the significance of earned media and visibility.

Kayley also touches upon personal growth, the importance of mentorship, and the value of podcasts in her entrepreneurial journey, concluding with an encouragement for listeners to realize the power of their own stories and the impact of visibility in reaching their audience.

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