CC095: I AM CEO Mashup - What Does Being a CEO Mean to You? Part 2 [SPECIAL EPISODE]

November 17, 2018
This chat is a little bit different where we go over my the definition of who it means to be a CEO from our first 100 episodes of the I AM CEO Podcast. This is part 2 of 3 where we asked the guests on our podcast what being a CEO means to you. 
I AM CEO Podcast:

IAM109- Entrepreneur Creates Community of Travelers Focused on Local Cultures Across Cities

November 16, 2018

I grew up in a small village outside the capital of India, where we had no running water, or electricity and didn't even have toilets - that's a story for another day but this was the beginning of my life. I moved to the US at age 12 and after college, I took up a job in the sciences that would make my parents happy. After some years of collecting courage, I quit my corporate job to pursue my passion - of which I had no idea! So I went out to find it and through many jobs and businesses I did. That's when GLYD was conceived.


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IAM108- Retired Calvin Klein CEO Shares His Knowledge on Business, Service and Leadership

November 15, 2018

Tom Murry is the retired CEO of Calvin Klein, where he ran the company for 17 years and facilitated the brand’s growth from 2.8 billion to $8 billion. Prior to that, he spent the majority of his career working for iconic fashion brands including Tahari and Evan Piccone. He has worked with (and learned from) the most recognized names in fashion, as well as titans of the business world. With the same no-nonsense approach that he applies to fashion, Tom shares his knowledge about business, leadership, and creating a career that one can be both proud of and one that is of service to others. He and his beloved junior-high sweetheart, Lynda Murry, recently celebrated 43 years of marriage and now reside in Palm Beach, Florida.







IAM107- Portfolio Entrepreneur, Author and Sprinkler of Fabulousness Empowers People to be Fabulous

November 14, 2018

Trisha Trixie is a Portfolio Entrepreneur, Author, Empowerment Guru, Designer of Life and Fashion, Passive “Expertise” Expert, Social Media Extraordinaire, Published Model and Sprinkler Of Fabulousness. She is The Founder of Trisha Trixie Designs, Trisha Trixie and Company, The Good of Sisterhood, Juste Etre: Just Be, Ms. Courage, The Pep Club and The Vintage Fashionista. Her and Spouse Ben (Often Known As Hunepants) Live in Greenwood Village, Colorado (Transplanted From Iowa, Via California, Via Everywhere Else) and Residing With Them Is Their 2 Cats, Mr. Booties, And Mr. Dude. She is the Manifestor of Miracles and The Sprinkler of Fabulousness. Her Motto is Be Fabulous and she challenges all with her mantra... When given the option of being fabulous, Why would you choose anything else?


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IAM106- Creative Director and Founder Helps Fitness Designers Put Their Ideas Into Products

November 13, 2018

Architect - Creative Director and Founder of FittDesign.


Instagram: @fittdesign
Facebook: Fittdesign
Pinterest: Fittdesign


IAM105 - Texas Based Dental Practice Provides Patients The Latest Techniques & Technology

November 12, 2018

Dr. Moossy is a native Texan, born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edwards University in Austin and went on to attain his DDS at the University of Texas dental branch in Houston. Dr. Moossy has been in practice since 1998. He owns two practices, one fee-for-service cosmetic practices, and one in-network insurance office. You’ll find him at his flagship dental practice focusing primarily on cosmetics and reconstructive dentistry. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up-to-date on the latest techniques and technology.




CC094: How Podcasts, Video, YouTube or IGTV Can Be Part of Your Marketing Mix

November 10, 2018
This is Talk Number 19 in a series that will become the You are a media company course. This is the 1st of the final 4 that I will speak about Other types of marketing tools out there. In the last chats I spoke about things like social media. This chat, I will focus on the future of podcasts and video. 
Definition of a Podcast: First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium, the “pod” of podcast is borrowed from Apple’s “iPod” digital media player; and the “cast” portion of podcast is taken from Radio’s “broadcast” term. As a matter of clarity, just because it’s named after Apple’s iPod, does not necessarily mean that you have to own or use an iPod — or any portable digital media player for that matter — to enjoy a podcast. 
Technomedia defines a podcast is a type of digital media, usually audio, that is available in a series of episodes or and is streamed or downloaded by the end user over the Internet. Podcasts can be made available via a release schedule or uploaded to the Web randomly.
YouTuber is a frequent user of the video-sharing website YouTube, especially someone who produces and appears in videos on the site. YouTube co-founder Jawed Karim created the first YouTube channel "Jawed" on April 23, 2005.
Things we are doing: 
  • PodCEO site will be going live soon
  • What’s a Pod CEO
  • Just left and covered DC Podfest on DMV CEO
  • - Web designed sites for podcasters
Statistics - Podcast
  • 56% of podcast listeners are Male
  • 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
  • Podcast: Fast Company States that there are Over 525,000 active shows and over 18.5 million episodes
  • Podcast Listeners are Loyal, affluent and educated
  • Podcast listeners are more likely to follow companies and brands on social media
  • 49% of podcast listening is done at home, down from 51% in 2017
  • Podcast listeners subscribe to an average of 6 shows
  • Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017
  • 80% listen to all or most of each episode, down from 86% in 2017
  • Comedy is the most popular podcasting genre, followed by education and news
Statistics - Podcast - Brandwatch
Takeaways: What does all this mean? 
  • Podcasting is on the rise but it’s niche
  • It’s becoming easier to create podcasts - look at sites like Anchor
  • YouTube is the 2nd biggest search engine but watch out for Facebook and of course Netflix
  • Consider Podcast and/or video as part of your ingredients
  • Video will be integrated in everything we do
This is Gresham signing out, please be sure to sign up for the course when it goes live at

IAM104 - Career Agent Helps People & Organizations with Health Insurance Outside of the Affordable Care Act

November 9, 2018

Sharon Carter is a Career Agent with US Health Advisors in the Sterling, VA. In her 3 short years with US Health, Sharon has achieved some impressive milestones. In 2017, she was the #1 Agent in her office and generated $700K in sales for the year. Sharon is continuing her hot streak and is currently the #1 Agent in 2018 and is on track to generate more revenue than she did last year. Sharon wasn't always the CEO! Prior to her career in insurance sales, Sharon began her career in accounting/finance from the age of 17 and decided to do something different after being downsized one too many times. The company's motto of helping other people everyday, the flexibility and unlimited earning potential that sales offers, is what motivated her to make the switch. As an Agent as US Health, Sharon helps individuals, families and small businesses with health insurance options outside of the Affordable Care Act. She is licensed in 14 states and sells both locally and virtually.


Instagram -
LinkedIn -


IAM103 - Top Producing Real Estate Agent Leads a Team That Provides Solutions for DC Area Clients

November 8, 2018

Dan Rochon is an Associate Broker in VA, Broker in MD; Operating Principal/ Owner of the Keller Williams Realty office in Alexandria - Kingstowne, VA; Owner of Rochon Investments, LLC; Owner and Co-founder of and Owner of other Joint Ventures as well as a real estate principles instructor at Moseley Real Estate Schools. As a real estate sales agent, Dan and his team are consistently top producers in their marketplace and provide solutions for their clients. Through their investment company, Dan and Traci Rochon have been investing in residential and commercial real estate ventures for more than the past decade.


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IAM102 - Owners of Yoga Studio Offer an Escape from The Frantic DC Lifestyle

November 7, 2018

Co-Owner and Director of Teacher Training, Kathryn Taron was a Division I long-distance runner who found yoga while on a quest to heal an injury. After completely recovering from the injury, she continued to cultivate her practice on the North Shore of Oahu and around the world. She understands the struggle to balance competitive drive with respect for the body’s limits. She teaches yoga to empower others to engage in self-healing. During her classes, Kathryn focuses heavily on proper alignment and mindfully linking movements with breath. 

Co-Owner, Lindsey Canaley discovered yoga 15 years ago via a VHS workout tape as a teenager in her native Los Angeles. After a personal practice for many years, she got the courage to step foot in a real yoga studio in DC in 2011 and fell in love all over again. She believes in a playful practice and tries not to take herself too seriously. At classes with Lindsey, you can expect high energy, creative flows with a little restorative yoga thrown in for a well-rounded sweat session on the mat. For her personal practice, she loves vinyasa, power, yin, and restorative yoga equally. Lindsey is a RYT-200 and completed her studies at Tranquil Space and her prenatal training at Mind the Mat. When not in the studio, she's probably snuggling her one-year-old daughter or one of her three kitties.