IAM2638 - The Struggle and Strength in Change

In this episode, Gresh shifts to the challenges he’s faced in his existing digital‑marketing and franchise‑brokerage businesses. After years of relying heavily on his own involvement, he realized the models had hit a ceiling and required major pivots.

He discusses how his original target market for the brokerage didn’t generate enough traction, prompting him to rethink prospecting strategies—using LinkedIn to focus on people with clear pain points, such as those affected by layoffs, and reshaping the business foundation to become more scalable and less dependent on him alone.

The conversation ends with a personal metaphor: Gresh recounts training for a 10‑mile run and adopting the Galloway run‑walk method to build endurance despite limited time.

He parallels this fitness adjustment with the business pivots he’s making—recognizing when a current approach no longer works, breaking things down to the “studs,” and rebuilding from the ground up. 

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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