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IAM2302 - Gresh's Shares the Essential Backup Plans for Digital Success

Gresham describes his businesses as largely virtual but with significant face-to-face networking before COVID-19. 

 

He emphasizes how this personal connection was vital for educating potential clients, especially those unfamiliar with digital marketing.

 

Gresham shares how the pandemic forced him to adapt more to virtual environments. Although he was already working remotely, the surge in people using platforms like Zoom presented new challenges.

 

Gresham anticipates that the changes in how businesses operate, particularly the shift toward digital tools, will likely be permanent.

 

He highlights that while many talk about returning to "normal," the future will likely see a "new normal" with a stronger emphasis on digital platforms. The habits formed during the pandemic—like remote meetings and virtual work—will likely persist.

 

Gresham is hopeful about the opportunities the digital shift will create for entrepreneurs and business owners, particularly in reaching broader audiences through online platforms.

 

Episode Link: David Delevante Podcast

 

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IAM2301 - Gresh's Discusses Target Market Mastery as a Strategic Advantage

Gresham Harkless believes that the secret to happiness is different for everyone. While money and material things are essential to some extent, pursuing happiness has less to do with money and more with personal connections and meaningful work.

 

Gresham perceives someone more committed to the business could improve control and productivity.

 

He utilizes technology to stay efficient, relying on tools like Basecamp for project management, and emphasizes time management and prioritizing essential tasks.

 

Gresham started his business through BNI (Business Network International) and still values the relationship-building aspect of networking.

 

He discusses the importance of knowing your target market and selecting the right platforms based on your goals. 

 

Gresham shares his experience with hiring through platforms like Upwork. He advocates bringing people on board before you need them, allowing you to refine your leadership skills and make better hiring decisions.

 

Podcast Link: Send it Rising Internet Marketing

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2300 - Chief Hiring Coach Transforms Hiring Process Using AI-Driven Techniques

Fletcher Wimbush is the CEO of Discovered Performance Hiring Software, who has extensive experience in hiring practices and decades of experience tackling hiring challenges, including reference checking, aptitude assessments, and AI-driven talent selection.

 

Fletcher's system has helped over 2,000 companies and led to multi-million-dollar results in the hiring process.

 

Fletcher discusses that hiring the right people is the foundation of good leadership. This concept has driven much of his career and leadership philosophy.

 

He emphasizes the need for leaders to focus on people selection to build great teams, even in the early stages of entrepreneurship when resources are limited.

 

Fletcher also mentions the importance of understanding the differences between an entrepreneur, a manager, and a technician.

 

Fletcher advocates mastering tasks before delegating them and creating frameworks, systems, and processes to delegate.

 

In addition, he emphasizes the importance of becoming an entrepreneurial leader who shifts from managing day-to-day tasks to leading with vision and strategy.

 

LinkedIn: Fletcher Wimbush 

Website: Fletcher Wimbush

 

Previous Episode Link: iam780-ceo-helps-in-talent-search-and-assessment

iam1434-ceo-helps-hr-leaders-get-the-right-people

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2299 - Director Trains Organizations and Individuals on Rapport-Based Interviewing

Mark Anderson is a retired special agent and former instructor at the Inspector General Criminal Investigator Academy. He is an expert in interviewing and investigative techniques. 

 

Mark is the Director of Training and Development at Anderson Investigative Associates. He has worked with the FBI, NRC, and the New York State Office of the Inspector General.

 

Mark Anderson shares his extensive background in interviewing and training, emphasizing the significance of listening skills in communication and relationships.

 

Mark discusses updating his curriculum with the latest interviewing research and explains his process for identifying client needs in interview training.

 

Mark shares his habit of reviewing current research to stay effective in training and offers advice on understanding others and focusing on people over the business.

 

He highlights the importance of caring for the people who matter most and staying safe in professional and personal life.

  

Website: Anderson Investigate Associates 

LinkedIn: Mark A. Anderson

 

Previous Episode Link: iam255-investigator-develops-programs-to-address-effective-interviewing-and-investigations

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2298 - Self-Made Millionaire, Podcast Host and Lifestyle Entrepreneur Helps Women Pursue Their Passion

Cayla Craft, the host of the Mommy Millionaire Podcast, is a self-made millionaire, bestselling author, and lifestyle entrepreneur.

 

Cayla discovered network marketing and fell in love with health and wellness supplements.

 

By age 31, she had four companies and had shifted from nursing to entrepreneurship, with three kids at the time.

 

She emphasized that "you get what you tolerate," which motivated her to pursue a new career path and build her own business.

 

In 2019, she launched a mastermind group for ambitious women, which, despite the name "Mommy Millionaire," also includes women without children.

 

Cayla emphasizes the importance of collaboration and being part of a strong network in accelerating business growth.

 

Kayla highlights the importance of consistency in business - small, everyday actions add up over time and lead to long-term success.

 

Website: Cayla Craft 

Instagram: cayla.craft 

YouTube: Cayla Craft

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2297 - CEO Helps Entrepreneurs Create Strong Personal Presence Online

Judy Schramm founded ProResource, a social media agency dedicated to helping CEOs enhance their online presence and achieve their business goals through effective personal branding.

 

Judy discusses how ProResource is her fourth business and how it evolved from a marketing and PR firm.

 

ProResource helps CEOs establish a strong personal presence on social media, particularly LinkedIn.

 

Judy emphasizes that LinkedIn is a vital tool for executives that helps CEOs streamline their social media activity to achieve a valuable impact with minimal time spent.

 

She shares that worrying about potential problems wastes energy and that it’s important to trust the process and enjoy the entrepreneurship journey.

 

Moreover, Judy advocates following key individuals, companies, and topics on LinkedIn to ensure your news feed is filled with relevant updates.

 

Website: ProResource 

LinkedIn: Judy Schramm

 

Previous Episode: iam178-ceo-helps-entrepreneurs-create-strong-personal-presence-online

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2296 - Gresh's Shares About the Importance of Harnessing Collaboration in Business

Gresham discusses how stepping away from your business—whether for vacation or other reasons—can be a sign of a healthy business.

 

He shares his experiences shaped his entrepreneurial spirit and desire to connect with others.

Gresham discusses the importance of building a media presence in today’s business world, stating that every entrepreneur is essentially in the media business.

 

He emphasizes that entrepreneurs should not try to be everywhere, but focus on strategic, targeted approaches that help them connect with their ideal clients.

 

The conversation highlights the value of joining groups like the I AM The Brand Business Accelerator to learn from others, ask questions, and find mentorship and accountability.

 

Podcast Link: WellNest Global

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2295 - Gresh's Highlights the Significance of Authenticity in Engaging with Your Audience

Gresham Harkless discusses the importance of knowing your target market, their evolving needs, and outlines key questions that define business success and resource allocation.

 

He emphasizes the importance of market research, understanding ideal clients, and explores strategies for creating content that resonates with your audience.

 

In addition, he highlights the importance of focusing on one or two platforms for effective content delivery and highlights the significance of authenticity in engaging with your audience.

 

Podcast Link: Mission Matters Marketing with Adam Torres

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2294 - Gresh's Emphasizes on Value-Driven Outreach for Business Success

In this special episode, Gresham Harkless emphasizes the importance of providing value in cold outreach, similar to a social media strategy.

 

Gresham discusses the need to understand the target audience deeply: "What keeps them up at night?" This understanding helps ensure that outreach is relevant and helpful, which leads to a win-win situation.

 

He highlights that businesses often resist change, sticking to what’s familiar, even when it’s clear that new methods can bring more success.

 

He also points out that many businesses fail because they focus too much on the "how" and not enough on the strategy behind their marketing. 

 

Gresham emphasizes that it requires consistent strategy, quality content, and proper integration of branding and marketing tactics to be successful.

 

Gresham Harkless explains that SEO isn’t just about keywords and backlinks; it’s about user experience.

 

Furthermore, he highlights that businesses need to create a seamless, positive experience for users, as this is a fundamental part of SEO.

 

Podcast Link: The Lead Machine Growth Show

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

IAM2293 - Author and Speaker Shares on How to Reframe Your Mindset for Business Success

Sean Douglas is a former U.S. Air Force member, three-time TEDx speaker, and an expert in resilience, leadership, and business positioning.

 

Sean is also the host of two podcasts (Create, Launch, Monetize, and From No Worth to Self Worth) and a two-time bestselling author.

 

He is also working on establishing an equine therapy ranch for veterans suffering from PTSD and anxiety in Michigan, a project driven by his desire to give back to fellow veterans.

 

Sean emphasizes the responsibility of creators to provide value through media platforms, not just for self-promotion but to spotlight the achievements of others and contribute to the betterment of the world.

 

Sean shares a key piece of advice: fail forward. It's crucial to be comfortable with failure and to keep growing from experiences. He also recommends embracing discomfort to reach new heights.

Website: The Success Corps 

LinkedIn: Sean Douglas - 

Instagram: @thesuccesscorps

 

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!