CEO Podcasts consists of CEO Chat (CC), I AM CEO (IAM) & CBNation.TV (TV) podcast episodes. Value-packed episode including interviews & resources for CEOs, entrepreneurs, startups founders & business owners. The CEO Chat episodes are our long-form episodes w/ interviews and digital marketing resources. The I AM CEO episodes are laser focused (about 16 min.) w/ interviews & a discussion about what it means to be a CEO. Powered by Blue16 Media & CBNation.co. Hosted by Gresham W. Harkless Jr.
Episodes
Saturday Nov 24, 2018
CC096: 14 Marketing Trends & Predictions for 2019 & Beyond
Saturday Nov 24, 2018
Saturday Nov 24, 2018
This is Talk Number 20 in a series that will become the You are a media company course. This is the 2nd of the final 4 that I will speak about other things in marketing. In the last chat, I spoke about podcasting and video. This chat, I will focus on future predictions
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Every company is a media company
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Purpose-driven brands (Check out podcast #65 with Tyler Butler) - 79% of consumers prefer to purchase products from a company that operates with a social purpose
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Marketing Automation
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Chatbots - e.g. kit - marketing assistant for Shopify
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Experiential marketing
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Consumers are in control - knowledge of client will win out
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Authenticity is key - human interaction
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Influencer marketing
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Storytelling is still big / Documentation may be even bigger
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Offline and online are going hand and hand
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Customization is royalty - AI & Machine Learning
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Peoples attention span is continuing to decrease - moving toward video and reading less
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Content isn’t going anywhere - Video (vertical video specifically) and audio and less reading
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Live Video is still a here and getting better
Resources:
This is Gresham signing out, please be sure to sign up for the course when it goes live at http://youareamedia.company/
Version: 20240320
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